I looked at the way back machine

In December of 2007 I launched MashupCiti. Looking back at that (check out the WAYBACKMACHINE), it seems a strange date to launch but I figured at the time, “Might as well launch it now instead of later!”.

I had spent the previous month putting together the website using WordPress and a design I had put together. I didn’t really know what I was doing with the code or even the design and I knew I wasn’t going to get a massive amount of traffic, but that really wasn’t the point of the site.

In the summer of 2006 I was working contract jobs that never really seemed to work. I was having a hard time connecting with people and an even harder time taking any work seriously. Needless to say, the jobs never lasted and I didn’t really seem to care. It was this summer that I came across “DJ Food”, more of a concept rather than a single DJ, and the released “Raiding the 20th Century“. To be honest, I don’t even remember how I found this, but I’m guessing it was a bit torrent. It was this track that really started me on my own little ‘finding myself’ journey.

Early design concepts:


It was here that I found my first taste of Mashups, and even in the track, the speaker talks about mashups and exploring strange alternative universes where Kylie Minogue becomes the lead singer to New Order. This gave me the incentive to find more mashup music. What I found was a pretty damn cool community of DJs, Bed Room Producers and other audio enthusiasts that just enjoyed playing around with songs and making mashups, bootlegs, remixes and so on. I also found that I quickly amassed a bookmark list of about 100 sites that I would try to visit frequently and quickly was introduced to the likes of Party Ben, DJ Lobsterdust, AudioPornCentral, etc. After doing that for a while and interacting with the community, I started thinking it would be much easier if the mashups came to me. So, MashupCiti was born. I will fully admit at this point, I was a frequent visitor of MashupTown, but I wanted to make a more ‘all encompassing’ mashup site. And what is bigger than a town? A city of course! Doing some digging, mashupcity.com was already taken (thanks squatter!!) so I ran with MashupCiti instead. Possibly influence by Citibank or something.

So that was really the initial concept. Make a mashup site that would be appealing to mashup artists and get them to send me their music. Looking back at my initial design document (yes I made one) I had stated;

Goal: to design, develop and maintain a digg styled mashup site. Generate revenue off of advertising and then secondary incomes such as merchandise, shirts, hats, etc. Once I percieve site is at its peak, look to sell the site.

I don’t know about that. I think I had visions of grandeur back then and thought I was going to make serious revenue off of this somehow.

I still had my leg work cut out for me though after the launch of the site. Nobody knew about MashupCiti, and every hit was a big win for me back then. But I still had to go out into the wild to find me my mashups!

Previously| The man behind the curtain